Cristina Carbajo

Cristina is a designer, researcher and writer based in London, U.K.

She works as a Senior Design Researcher + Trends Writer at Accenture Song (previously Fjord). The annual Life Trends report is a window into the interplay between people and their behaviours and attitudes to the world around them - be it business, technology, design or other societal shifts. Signals from over 40 design studios across the world are analysed to understand the most common shifts in human and cultural behaviour, and to advise clients on how to meet their needs.

Cristina also writes about design, climate action and behavioural change for MOLD magazine, a critically acclaimed New York based print and online publication.

Her Sunday Sources digital garden weaves cultural observations and matters of the soul, in pairs.

Design, human behaviour and the fundamentals of living - from spaces to sustenance - form the foundation of Cristina’s background. Originally trained as an architect, Cristina started her career at Adjaye Associates before expanding her practice across a variety of design disciplines including R&D and sustainable product development. Outputs include housing co-design, pop-ups, and applying behavioural research to shape the design of digital products and services in healthcare.

Inter-disciplinary collaboration is key to Cristina’s practice, having worked closely with architects, material scientists, nutritionists and chefs to bring a range of projects to life. Her work has been featured at the Alimentarium Food Museum 2020-2021, Victoria & Albert Museum Exhibition Road Festival 2019 and the London Design Festival 2018.

In parallel to her design research and writing practice, Cristina’s artwork explores coexisting contrasts, multi-religious interpretation, and the beauty found in the informality of daily life. Her ongoing series titled “God is in the details” includes printed close-up photography and furniture maquettes.

Cristina holds a Double Masters MA + MSc in Global Innovation Design from the Royal College of Art and Imperial College London and a BArch in Architecture from University of Nottingham.

These educational experiences played a role in shaping Cristina’s joy for remixing of artistic experimentation and scientific behavioural analysis, which continues to shape her work today.

Instagram: @cristina_carbajo.

Email: cristina.carbajo@network.rca.ac.uk